Everyone’s online: A preview of Get Online Week 2016!

Get Online Week 2016 is in action: with a record number of countries and partners being involved thousands of events on digital skills, inclusion and jobs are taking place across Europe. As the Netherlands Digital Champion Tineke Netelenbos put it today, “…the Get Online Week is an excellent moment in Europe to collectively pay attention to enhancing eSkills”. Here’s an early preview of what has been going on in many countries in the first days of the campaign!



High schools from different districts of Albania are involved in this year’s Get Online Week campaign. Platforms such as Hp Life, Skillage and YouRock as well as social media networks were presented to students in the light of getting ready for digital jobs.



8 Roma women are following 1 week workshop on digital storytelling organised by our Belgian member Maks vzw. Their stories are about social exclusion, violence against women, housing and work. The stories will be turned into video stories at the end of the campaign.



Get Online Week coordinated by Telecentar in Croatia focused on roundtable discussions how to boost young people’s employability and skills through social projects in media literacy. The campaign will be used to launch a national survey on computer programming and coding as a key competence, in preparation for the implementation of the new school curriculum in Croatia.


Czech Republic

This week 30 Czech students “coded their future” for the first time at a coding workshop organised in the context of Code Your Future campaign sponsored by Microsoft. Students learnt how to create their first game using TouchDevelop and Kodu. It’s a great addition to ‪‎GOW16 events!



Smart Hero Award is a competition organised by our German member Stiftung Digitale Chancen and Facebook.  Cucula – Refugees Company for Crafts and Design has been selected as a social design initiative to improve the situation of refugees in Germany. Young people with refugee status can learn craft skills in various design areas – especially in installation and furniture design – whilst also learning German and basic academic skills. In Dortmund the campaign is being coordinated by a group of students studying rehabilitation science at University of Dortmund. Various workshops are being run for vulnerable groups of the region.



In Foligno GOW activities have started with a session for a group of high-school students organised by our member Associazione Centro Studi Città di Foligno. Ervet in Parma (Emilia Romagna) invited students at Istituto tecnico economico Melloni to meet temporary manager, digital content specialist, data analyst and food photographer – all new digital professions. The 3 day RomeCup 2016 with 30 workshops and labs on Educational Robotics addressed to young people takes place each year as part of European GOW. This year also the 1st National Robotic Olimpic Games will be promoted by the Ministry of Education and Research in collaboration with Fondazione Mondo Digitale.



12819234_1133225053368698_5281518340765620496_oMore than 300 libraries in Latvia organized events during ‎GOW16 to engage both young and senior people. The Latvian President, two Ministers, LIKTA President and some representatives of leading ICT companies attended the official opening of the campaign which was broadcast online and the media event took to the TV tower. ICT security experts from public, private and NGO sectors were invited to debate on the topic of security in digital world.



Lithuanian partner Association Langas į Ateitį invited citizens to learn more about secure banking and finances online. Kids got a chance to learn how to safely use the Internet while youngsters were creating their digital resumes on



On March 14, Open the Windows (OtW) in cooperation with the Directorate for Personal Data Protection, held an inclusive workshop on Internet safety. The workshop was hosted by Nikola Karev high school. Students from three other high schools and the users of the Center for Assistive Technology attended the workshop to formulate key recommendations for Internet safety. OtW also held a conference “ICT and employment: necessity and opportunities” to draw attention to the demand of ICT professionals. This year Open the Windows is celebrating 10 years anniversary (video).



In one Lisbon community a group of seniors took their first steps in using Skype. This session aimed to show the elderly a new way to connect with the world and stay in touch with their relatives faraway. In Portugal GOW this year is being promoted by Fundação para a Ciência e a Tecnologia and Programas Escolhas.



Timisoara 16 10 03 119 LoResFoundation EOS Romania organized a dedicated Get Online Week campaign launch in Timișoara on March 10. Invited speakers talked about the opportunities and benefits of online learning and the importance of a universal access for all to ICT and the internet. A workshop followed to present an introductory course of Training the e-Trainers dedicated to telecentre trainers, library coordinators or teachers. The second event was the Web Accessibility Awards Gala, where EOS with other partners celebrated the accessibility efforts by public institutions to make their public information accessible to all citizens, including the blind. Over 50 participants enjoyed a day full of good and insightful presentations about the state of digital inclusion in Romania.



Web development course was organised for high school students by IAN Telecentre. Best websites will be selected by the jury at the end of the campaign week!



E-service Fair took place in Sundsvall to inform citizens about different e-services the municipality has to offer. Local public transportation company, a pharmacy, The Swedish Consumer Agency, a city library, Swedbank, audio book service provider and Health Care Guide all joined the fair.



More GOW updates can be found on our Facebook page and Twitter and Unite-IT e-Inclusion platform. Follow the campaign this week using #GOW16!

For remaining activities in partner countries, please check ‘In Your Country’ section.

Check other interesting publications on GOW 2016:


GOW 2016 launch in Amsterdam: Digital skills is a foundation but it doesn’t end there

Last week on 4 March an official launch event was held in Amsterdam to mark the start of the seventh European Get Online Week. Invited guest speakers from the European Commission and the industry shared their views on the progress and solutions of empowering Europeans with digital skills.

Mara Jakobsone, Chair of Telecentre Europe, opened the event by reflecting on her organisation’s LIKTA in Latvia commitment and contributions since the very first year in 2010.

Alexander Riedl (Deputy Head of Unit, DG Connect) from the European Commission joined the event via Skype. ‘It is surprising that in 2016 still 100 million Europeans have no or very limited digital skills,’ said A. Riedl. ‘Therefore Telecentre Europe has been a long-standing partner. The Commission has been spelling the gospel on how important digital skills are for the last few years. Neelie Kroes launched the Grand Coalition for Digital Jobs; we have eSkills for Jobs to which Get Online Week contributes. We have also made sure that our funding programs such as the European Social Fund or Erasmus+ make digital skills a priority. This year the Commission will present a new Skills Agenda and digital skills will be an important part of its plan.’

Alexander Riedl from the European Commission

Alexander Riedl from the European Commission

A. Riedl also encouraged stakeholders to take action on the local level: ‘This is why Get Online Week is so important because this campaign achieves it. So every telecentre, every public library, every school, every co-working space should become a learning space for digital skills.’

This year’s campaign supporters Liberty Global and Cisco talked about why digital skills and inclusion is so important for the ICT industry. Piotr Pluta, Cisco Director Corporate Affairs EMEA, emphasized the new collaboration through Networking Academy ( that will allow Telecentre partners to offer online learning courses on basic IT skills.

Piotr Pluta from Cisco Photo credits: Frank van Beek

Piotr Pluta from Cisco
Photo credits: Frank van Beek

Roy Sharon, Director CSR Liberty Global, presented how digital imagination could be the new approach to engage people in learning digital skills but also contributing with their knowledge to collective solutions and making social impact. ‘We also look at the ways how to make it exciting for young people to get involved and upscale and upskill their digital knowledge.’ R. Sharon continued: ‘For us it starts with skills as this is the foundation but it doesn’t end there. We give entrepreneurs the ability, the know-how, the platform to use those digital skills to address societal issues.’

Roy Sharon (Director CSR) from Liberty Global Photo credits: Frank van Beek

Roy Sharon (Director CSR) from Liberty Global
Photo credits: Frank van Beek

The Digital Champion of the Netherlands Tineke Netelenbos talked about activities in the country within the context of GOW. ‘Make IT Work’ is this year’s motto to motivate all those with basic ICT skills to practice their skills and learn new. So called Digital Aid Centres aim to provide digital training in over 500 locations during the week of 14-20 March.

Digital Champion of the Netherlands Tineke Netelenbos Photo credits: Frank van Beek

Digital Champion of the Netherlands Tineke Netelenbos
Photo credits: Frank van Beek

All information on activities is also published online ( Helpline will be available for those who do not have sufficient digital skills and prefer to get information via phone. ‘What we see is that people think they are digitally skilled. But at the end of the day they don’t have all the skills they need. During the Get Online Week 3 million Dutch households can be activated by ‘Make IT Work’ campaign,’ concluded Tineke Netelenbos.

At the end of the launch event Tineke Netelenbos handed over a Dutch advertorial to TE’s Chair Mara Jakobsone as a symbol of the GOW campaign in the Netherlands. GOW 2016 will be running from 14 to 20 March in at least 23 countries. Trust and confidence together with skills for digital jobs is at the core of this year’s campaign coordinated by Telecentre Europe with its 28 members.

Mara Jakobsone and Tineke Netelenbos Photo credits: Frank van Beek

Mara Jakobsone and Tineke Netelenbos
Photo credits: Frank van Beek

More photos of the event are available on Telecentre Europe’s Flickr account.


The Netherlands Hosts an Official Launch of the Digital Empowerment Campaign Get Online Week 2016

Amsterdam, The Netherlands | 3 March 2016

An official kick-off event will be held in Amsterdam on 4th March to mark the seventh edition of the European Get Online Week. Guest speakers from the European Commission, and campaign supporters Liberty Global and Cisco will present how they tackle the digital skills gap in Europe. From 14th to 20th March this year the digital empowerment campaign will encourage Europeans to use the Internet and technology safely and with confidence, improving their digital skills and job opportunities.

On 4th March at 1e Klas in Amsterdam Telecentre Europe organises the campaign launch event. Mara Jakobsone, Chair of Telecentre Europe, will open the event. Alexander Riedl (Deputy Head of Unit, DG Connect) from the European Commission will emphasize how campaigns such as the Get Online Week (GOW) can contribute to the digital economy and single market by empowering Europeans with right skills.

Roy Sharon (Director CSR) from Liberty Global and Piotr Pluta (Director Corporate Affairs EMEA) from Cisco will reflect on why the Get Online Week is an important initiative for the industry. The Digital Champion of the Netherlands Tineke Netelenbos will present eSkills related initiatives run in the Netherlands, including the Dutch plans for GOW 2016 run by ECP as part of the eSkills for Jobs Campaign. ECP – Platform for the information society has been a national Get Online Week campaign partner in the Netherlands since 2011.

Each year the GOW campaign is organised by Telecentre Europe, an NGO representing digital inclusion organisations across Europe. Managing Director Gabriel Rissola says: ‘Telecentre Europe is excited to launch this year’s GOW in Amsterdam, a smart-city known for its technology, innovation and high-quality education. A smart Europe generates new digital jobs and services, but we have to make sure no one is left behind and opportunities are equal for all. We run GOW to promote digital skills for jobs and inclusion, building people’s trust and confidence on using technology and the internet.’

‘Not everyone is up to speed when it comes to digital skills yet. A third of Europe’s workforce has low or no digital skills,’ said Grant & Campaigns Manager at Telecentre Europe Laurentiu Bunescu in his latest interview for EURES.

This year’s campaign activities will focus around two themes: trust and confidence, and digital jobs. GOW 2016 will feature more than 4 000 events run by 28 partners in 23 countries. Previous editions of the campaign have helped over 800 000 Europeans to gain relevant digital skills and improved their chances finding a job.

For the second year running the Get Online Week is also part of eSkills for Jobs campaign. GOW national partners will run special activities to target youth and unemployed to raise awareness about digital jobs and the set of skills required for these jobs. A new stakeholder platform I-LINC ( will offer resources for boosting youth employability and entrepreneurship.


TWITTER: @tc_europe #GOW16

National updates and photos will be posted on e-Inclusion network:

Mr. Laurentiu Bunescu, Campaign Manager
Ms. Ilona Griniute, Media and Communications


What will GOW 2016 be like this year?

With the commitment of at least 27 campaign partners Telecentre Europe will be getting Europeans online and on jobs again. Digital empowerment campaign European GOW will mark its seventh edition this year on 14-20 March. Thousands of non-formal education providers will get busy organising various activities in their communities in order to reduce the skills gap and promote ICT jobs.

Addressing trust and confidence of Europeans’ ICT skills

Aimed at enabling more and more citizens to benefit of the increasingly advanced online services, Get Online Week will raise awareness about online identities, cyber-security, ICT skills and available tools so that European citizens become confident Internet users.

In Ireland a programme for marginalised citizens who may have limited access to the internet and computers (senior citizens, disabled people, members of the travelling community etc.) will invite participants to learn how to use the internet safely. The campaign in Czech Republic will promote digital literacy as a key to safer use of the internet and will turn attention to available tools such as IT Fitness test and e-learning courses prepared by the NCBI.

By far the most common question (and concern) in Sweden will be the e-identity: how to apply for it, how to use it and for which services, is it truly safe, etc. In Estonia thanks to the e-residency program people will hear about secure, high quality and attractive tools for several public online services.

In partnership with the association of Lithuanian banks a number of activities are planned: webinars on financial literacy and data privacy, e-banking services, direct meetings with experts in public libraries and schools.

In Italy a project by ERVET called Pane e Internet (PeI) has established networks of local actors devoted to digital competence and inclusion activities, coordinated by municipalities and based around local libraries, schools and other entities. PeI will organize digital culture events devoted to safe Internet and digital literacy courses with sessions on safe Internet.

Promoting digital careers and boosting youth employability

Get Online Week brings stakeholders together at national and local level to provide training and support to youth and unemployed towards digital careers.

Albanian Institute of Science will invite high school students from different districts of Albania to a presentation about digital jobs and platforms that offer training opportunities in online social networks. After the success of the coding workshop in GOW15, SDC (Germany) will again invite young pupils to learn coding. Digital inclusion will be a topic at a fair trade under the motto “Digital Media”. LIKTA in Latvia will target the youth on cyber-security, e-commerce skills and employability. Croatians will work on their media literacy through audio and video production in collaboration with student and public media.

The 3 day RomeCUP in Italy will feature 30 workshops and labs on educational robotics addressed to young people where 3,000 participants are expected. The first Robotic Olimpic Games promoted by the Ministry of Education and Research in collaboration with FMD will take place. Young people participating in the campaign in Poland will find out how to use social networks and other online services to build their professional image. Adults will find out where and how they can buy goods and services online, where they can get support and information on their rights.

ComNet Foundation in Hungary plans to organize a round table discussion with ICT experts, e.g. in coding, ICT teachers, system administrators, web designers, online marketing specialists, to promote coding and ICT careers.

Other similar activities will be organised in Denmark, Greece, Macedonia, Serbia, Slovenia, Spain, UK, Cyprus, Portugal, Russia and Romania. Have a look at ‘In your country’ for more info about GOW 2016 activities in your country!



European GOW 2016 to boost people’s ICT skills and to support them in getting digital jobs

European Get Online Week (or simply GOW) is a digital empowerment campaign run at libraries, community centres, schools and non-for-profits across Europe every March. Next year on 14-20th of March GOW will encourage Europeans to use the Internet and technology in a safe and confident way to improve their digital skills, job opportunities, and their overall quality of life.

Themes & activities

The campaign will be organised around two main interconnected themes:

2_confused_adults1. Trust and confidence – addressing key policy actions under the Digital Single Market. While all services are increasingly designed as digital by default and the need for public services online is really strong, more than 70% of Europeans worry about their online personal data. Aimed at enabling more and more citizens to benefit of the increasingly advanced online services, Get Online Week will raise awareness about online identities, cyber-security, ICT skills and available tools so that European citizens become confident Internet users.

piekary_slaskie_learning2. Digital jobs – as part of eSkills for Jobs. While 95% of Europe’s youth (age 16-24) are regular internet users, a significantly smaller figure shows those that are equipped with the necessary digital skills to get employed (53.3% according to Skillage). Every job in ICT creates 3 more jobs elsewhere in economy, and with high unemployment rates, these jobs are crucial. Moreover, a third of Europe’s workforce have low or no digital skills, while 90% of the jobs in the near future will need a digital skillset. Get Online Week brings stakeholders together at national and local level to provide training and support to youth and unemployed towards digital careers. It is also important that SMEs are well informed about relevant ICTs to become digital and to do so they first need to upgrade the digital skills of their employees.

The campaign takes place in 20+ European countries. A variety of non-formal education providers such as telecentres, libraries, community centres and non-for-profits are the ones who organise thousands of various activities in their communities throughout the campaign week. Informative and educative events about digital identities, online behaviour, online safety and data privacy will be on the spotlight this year. Everyone is welcome to participate in a range of events in their countries: from training activities, to testing own e-skills, to learning how to code, to gaining knowledge about data privacy online, to attending career events and workshops. It’s free and fun!

GOW since 2010

Since 2010, at least 60 organizations have been involved as national partners in 34 European countries. These organizations included between themselves over 15,000 community telecentres, reaching out to an estimated 800,000 Europeans (check GOW 2015 report here).

Part of eSkills for Jobs campaign

In 2016 GOW will be again one of the major milestones of eSkills for Jobs campaign from the European Commission. The activities will target youth and unemployed, being organized locally by telecentres, public employment services, youth organizations and SMEs, to raise awareness about digital jobs and the set of skills required for these jobs. Four Telecentre Europe members are supported to organize specific campaign activities in their countries (Italy, Spain, Greece, and Portugal).


Next GOW edition on 14-20 March in 2016!

It is now confirmed that the next edition of European Get Online Week will be running from 14 to 20 of March next year. The campaign is organised by Telecentre Europe and a number of its members and corporate partners every year since 2010.

European GOW campaign aims at getting people online and digitally competent by introducing ever-changing benefits of using the Internet and many other ICT tools to the most vulnerable groups of society (the poor, seniors, the unemployed, migrants, women, etc.). Promoting ICT jobs for those unemployed and youngsters is another mission of GOW in order to tackle high unemployment rates in Europe.

Roughly 109,000 Europeans were involved in GOW 2015 this year participating in more than 4,000 events at national or local level, like trainings, seminars and workshops. From all those involved in campaign activities, around 60,000 were young people and 7,500 unemployed. Click here to view the wrap up infographic!

Follow updates here!


Final GOW 2015 report: over 7,500 unemployed and 60,000 young people involved

Roughly 109,000 Europeans were involved in GOW 2015 this year participating in more than 4,000 events at national or local level, like trainings, seminars and workshops. From all those involved in campaign activities, around 60,000 were young people and 7,500 unemployed. Millions have been reached through media and social media channels across Europe also thanks to the support of EU policy makers and leaders to endorse the initiative online. Microsoft and Liberty Global continued their commitment as the main campaign sponsors.

Have a look at the final report online:

Since the first campaign in 2010, today GOW counts 160,000 first time Internet users, and over 12 million Europeans who have heard about the importance of e-skills and the great work done at telecentres.

Click here to view the wrap up infographic!


Young Europeans rock the European GOW 2015

The week-long Telecentre Europe’s flagship initiative European Get Online Week 2015 came to an end. National partners of the campaign generated ample participation in activities primarily targeting young and unemployed people, but also other audiences (e.g. immigrants, elderly, disabled, etc.). European GOW 2015 was organised on March 23-29 as part of eSkills for Jobs to get people online and digitally competent, with the financial support of Microsoft and Liberty Global.


Participation across Europe

A boost in awareness raising on digital inclusion and digital skills for jobs echoed in at least 25 countries in Europe and beyond. As Mr. Andrus Ansip, the Vice-president of the European Commission, put it in his latest blogpost, “events like Get Online Week are a great way to promote tech as a career. They are also about informing, encouraging and empowering people.”

Suitu sievas - singing  about digital skills and e-services

Latvian GOW 2015: singing about digital skills and e-services

Telecentre Europe and its national partners used multiple tools to register the campaign participants across Europe. Initial estimations show that well over 50,000 Europeans have been involved, with data already processed for almost 40,000 (a full campaign report with final figures and statistics will be published at the end of April 2015). Most active countries were Latvia (holding the Presidency of the Council of the European Union), Russia, Romania, Italy, Lithuania, Poland, Germany, Serbia, Spain, Greece and Hungary.


More than half reached – students and young people

Training activities in Spain

From data already processed, we can see that young women and girls aged 16-24 and students were the most active audience in GOW activities. A bit more than 51% of participants were women, while two thirds were young people by the age of 24. More than half of respondents throughout the countries (almost 53% or over 15,500) were students.

Many partners organised and involved youngsters in various trainings and workshops about benefits of social media, potential of ICT careers, educational robotics and coding, among few. Two online platforms – and – were popular employability tools promoted to young participants. YouRock is a free, multi-language, employability networking tool, while Skillage is an online tool that helps young people to understand the more sophisticated ICT skills needed for the job market.

GOW 2015 in Germany: Young people get empowered with YouRock

GOW 2015 in Germany: Young people get empowered with YouRock

In Germany, TE member Stiftung Digitale Chancen collaborated with Christian Schenk (former Olympics medallist) and his youth organisation ‘Erkenne deine Stärken’ to offer an employability workshop for young people focusing on YouRock platform. The event took place in the German National Olympic Training Centre in Kienbaum. Association Langas į ateitį (Lithuania) and El Teb (Spain) also run workshops and seminars on creating online portfolios with YouRock. Thanks to GOW 2015, saw an increase of 3,000 new users in just one week!

11 students of the Technical University Dortmund took the initiative to prepare ICT related courses for institutions around the urban area of Dortmund. The director of the City of Dortmund Economic Development Agency committed himself as patron of the GOW Dortmund 2015 and underlined the importance of digital competences for the Dortmund labour market in a kick off meeting held on March 21.

Kraljevo School in Serbia run interactive activities for its students to use digital technology in new – creative – ways. Over 100 events were tailored to young people in Russia and two country-wide contests have been launched as part of GOW 2015. Telecentre Danmark facilitated e-skills testing using Skillage at the TEC (a technical education center in Copenhagen) for young people aged between 18 to 29 years old who are currently studying for their ICT certification.

A meeting with young people in Albanian high school

A meeting with young people in Albanian high school

Albanian Institute of Science organized a meeting with young people in a high school in Tirana to encourage them consider studying in ICT fields as their specialists are sought after by the labour market. A three-day RomeCup 2015, dedicated to schools, universities and companies to showcase robotics and network, was the highlight of Italian GOW this year, attracting some 3,000 participants.


Many activities for the unemployed

The unemployed was one of the key GOW targets this year. Preliminary numbers show that at least 7% of unemployed people were involved in the campaign activities. Foundation for Community Network in Hungary organised a series of presentations on finding a job with the help of social media. In Poland Activation Foundation supported FRSI and organized a Career Counselling Day for unemployed people under 30.

Career Counselling Day in Poland

Career Counselling Day in Poland

Young unemployed people were targeted in Lithuania, where Association Langas į ateitį addressed the issue of online reputation building and its importance for job search. A similar topic was tackled by Unioncamere and Camera di Commercio di Bologna (Chambers of commerce) in Italy who organised a 2-hour event about how to manage digital identity/reputation on social media and how this affects recruitment processes. that aims to guide (young) people to get ready for employment by testing their skills was promoted by many national partners. About 7,000 Skillage tests were taken during one week of GOW‏ 2015.


GOW 2015 on social media

1,600+ tweets with hashtag #GOW15 were sent out by more than 700 Twitter users in seven days of the campaign. Among the most influential and engaging users spreading the word about GOW 2015 on Twitter we saw the European Commission’s Vice-President for the Digital Single Market Andrus Ansip, the EU Digital Agenda, the European Commission, Organisation for Economic Co-operation and Development (OECD), eSkills for Jobs, Digital Champion in Austria Meral Akin-Hecke, and Texthelp for Work.

Other active TE member organisations on social media include Digidel represented by Linda Sandberg (Sweden), Pane e Internet/ERVET (Italy), Fondazione Mondo Digitale (Italy), and Geh’ online Woche (Germany). The potential reach of this year’s tweets on GOW 2015 is almost 4 million. 50 messages about the campaign were posted and shared by Telecentre Europe on Facebook reaching over 3,000 users and resulting in almost 8,000 impressions.

Check GOW 2015 Twitter story on Storify!


Check more publications on GOW 2015:


Note: numbers given on participants in countries during the GOW 2015 are only first estimates and are not final yet. Telecentre Europe is collecting more data from its partners and will announce final figures in the upcoming campaign report.


In the first campaign days GOW 2015 focuses on young people

Just three days into the annual European GOW 2015 and we are counting thousands of digital empowerment and inclusion events across 30 countries. What has been going on so far? Here is a quick update on some of our national partners and their organised campaign activities.


DCF_7645In Romania 166 organisations have joined the campaign locally known as Hai pe Net! organised by EOS Romania. Libraries are very active contributors to the campaign and librarians invited citizens to take part in various activities for young and old. High school students were testing their skills using, creating online profiles on, while the smaller ones received tips on how to safely surf the Internet. Library volunteers at the Northern Branch of the Medgidia Municipal Library offered their guidance and support to visitors for the first two days of the campaign. In addition, special activities were organised for people with visual impairment to attract attention of the general public to the issue of vulnerable groups and accessible web.


LIKTA in Latvia gathered over 150 partners covering almost all Karte_GOW15 in Latviamunicipalities in the country. High-level opening of the campaign took place on Monday involving policy makers, Digital Champion and industry leaders. Online discussion with innovative teachers was organised to address the development of e-skills for our digital natives (starting from 3 years of age). Tuesday was dedicated to present to youngsters, Wednesday saw digital events for SMEs. Have a look at the e-skills ambassadors in Latvia.


Young Russians from 39 cities across the country had a chance to visit training centres and schools on Tuesday to check their ICT skills, learn about career opportunities in IT and master the basics of programming. Over 100 events were tailored to young people in Russia and two country-wide contests have been launched as part of GOW 2015: “Master of Code” for youngsters from 12 to 18 years of age, and “I’m choosing a Career in IT” for secondary and high school students. Check first photos of GOW 2015 in Russia.


Italians got lucky this year – two organisations have prepared a number of events in Rome and Emilia Romagna region. RomeCup 2015 with educational robotics as a way to engage young people in technology started yesterday organised by Fondazione Mondo Digitale and will continue for the rest of the campaign week. Another Italian partner ERVET introduced a new regional portal “Lavoroperte” (Job for you) on Tuesday. The portal offers employment related services and the presentation to students and focuses in particular on job and training opportunities related to digital skills. Coop Estense, one of the largest consumer cooperatives in the region, organised two meetings with youngsters as part of the campaign to address two topics: new digital jobs and safety on the net.


Initiated and supported by Austrian Digital Champion Meral Akin-Hecke, is running a series of 5 open webinars since Monday. Among the topics of this week are: the new world of work, publishing online, online collaboration, online identity, innovation in digital education and many more. Austria has joined GOW 2015 for the first time this year.


Open the Windows organisation pays special attention to people with disabilities and their families. All their GOW 2015 activities are targeted to help these vulnerable groups learn new computer skills, this year focusing on young people with disabilities. Read a short story about Ivana and her son Matej.


Dortmund GOW 2015In Germany Stiftung Digitale Chancen is collaborating with TU Dortmund to run GOW country-wide. So far many courses and trainings took place in some schools in Dortmund on cybermobbing, safe use of Facebook, basic skills of PC, all organised by student volunteers. In Berlin primary schools kids had a chance to learn SCRATCH programming language to build their first games. Read more about it here.


On Monday FRSI officialy launched the Polish Get Online Week in the Presidential Palace with a large audience of participants and media attention. More than 200 organizations confirmed their participation in the campaign (see the map here).

Tydzien z internetem_Kamila Szuba (11)


Our national partner Telecentar organised workshops for young people on how to use Europass, and


Free ICT courses were organised at IAN Telecentre in Serbia to teach youngsters more about the importance of digital literacy.

Spain was in the spotlight in Spain as well. El Teb run a workshop for telecentres and facilitators at the International Meeting Point of Comunidad Española de Telecentres in Fuerteventura.


Association Langas į ateitį organized seminars for unemployed youth, school children and students about managing reputation online and introduced YouRock.Jobs.


More GOW updates can be found on our Facebook page or Twitter. Follow the campaign this week using #GOW15!

Check other interesting publications on GOW 2015:


Getting Europe online, the digital empowerment campaign

This week, from March 23rd to 29th Telecentre Europe organises, together with partnering organisations, the 6th edition of the European Get Online Week (GOW). In 2015 the Campaign will see the involvement of 25 countries and directly target more than 50,000 Europeans. 

Can we teach digital competence?

At Telecentre Europe we believe we can. A variety of non-formal education providers such as telecentres, libraries, community centres and non-for profits are already busy bridging the digital skills gap. They work throughout the year to help citizens become empowered, participate more actively in the digital society and improve their digital skills.

GOW14 in Germany - Group work to create a profile on the social network

GOW14 in Germany – Group work to create a profile on the social network

Each year in March we get together and celebrate their work during the Get Online Week. We showcase the types of activities and trainings they offer, and we raise awareness in thousands of communities and with decision makers on the pressing need for more digitally competent citizens.

The organisations implementing the campaign activities in their countries are called National Partners and are also active members of Telecentre Europe. A full list of organisations with their planned activities can be found here on the GOW website.

Target audience: young and unemployed

GOW14 in Poland - Young people play a game during which they assess their professional skills and opportunities to find a job

GOW14 in Poland – Young people play a game during which they assess their professional skills and opportunities to find a job

The GOW pays special attention in these last years to young people.

They are often considered ‘digital natives’ and therefore assumed to be digitally competent. But in reality, the skills they use for their day-to-day activities and social interactions are not the same skills required for the fast paced, ICT dominated work place. It is therefore important to raise awareness amongst young people that, for their future employability, their digital skillset has to expand.

Themes, activities and supporters

This year, Get Online Week has two overall and main themes: digital empowerment and digital inclusion.  Digital empowerment refers to the skills gap, employment opportunities and online participation. For example, we will encourage the introduction of e-participation tools to communities, so that new audiences can find out how to participate actively in their local, national and European decision-making processes. There will also be activities to attract small and medium companies to go digital, through workshops and mentoring.

Digital inclusion is about reminding society that in the EU28 38% of

GOW14 in Romania - Unemployed person looking for a job at the telecentre

GOW14 in Romania – Unemployed person looking for a job at the telecentre

disadvantaged populations have no digital skills at all.[1] Although the GOW initiative wishes to reach as wide an audience as possible, it is specially focused on helping low educated, unemployed, elderly, retired and inactive citizens discover and make the most of digital technology.

Microsoft and Liberty Global continue their commitment as the main sponsors of Get Online Week, allowing the campaign national partners to get more Europeans online and on jobs. As part of an ongoing engagement with Microsoft, GOW will for the first time this year include coding for inclusion activities in telecentres, through which disadvantaged youth will be able to learn the basis of coding. Liberty Global supports GOW 2015 through, an employability-networking tool which helps young people to create their online portfolios and get in touch with interested employers.


Since 2010, the year in which GOW first started, over 700,000 people have been involved in campaign activities. This year is Get Online Week 6th edition. GOW 2015 was launched at the eSkills Conference in Riga on March 13th by Telecentre Europe’s Chair Mara Jakobsone. It was the first event of the European Commission’s eSkills for Jobs Campaign 2015, a campaign in which the Get Online Week 2015 is again embedded.

GOW2015-L+T-compact - cmyk


Liberty Global logo rgb hi






For more information

TWITTER: #GOW15 @tc_europe


Contact: Laurentiu Bunescu, Campaign Manager (


Notes for Editors

Telecentre-Europe AISBL ( is a not for profit international association based in Belgium. It provides inclusive support to the vibrant network of ICT learning centres (also known as “telecentres”) in NGOs, libraries, municipalities & education venues all across Europe, to increase their impact and effectiveness and foster knowledge sharing & learning amongst its members. There are an estimated 20.000 centres within the network, all publicly accessible places where people can get help to access computers, the internet and other digital technologies.

eSkills for Jobs ( is a campaign coordinated by DIGITALEUROPE and European Schoolnet in conjunction with hundreds of national and pan-European partners including Telecentre Europe and many major IT industry partners. It comes under the umbrella of the European Commission’s Grand Coalition for Digital Jobs (, an EU-wide multi-stakeholder partnership helping to address a shortfall in the number of European citizens with ICT professional skills, and to exploit the employment creation potential of ICT.

  Source: Digital Agenda Scoreboard 2014 – Digital Inclusion and Skills


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