Getting ready for European GOW 2015

Not every European is digital just yet. But we’re getting there. Thousands of community telecentres get people online and on jobs across Europe. We celebrate their work in the last week of March every year, by organizing European Get Online Week – to empower a digital Europe.

On 23-29 March 2015, Europe is invited to enter a digital world full of benefits. With 20% Europeans still offline and with 39% of the EU workforce lacking proper digital skills[1], the campaign partners have much to do, especially looking at the hundreds of thousands of digital jobs available on the labour market. The equation is simple. Get those 20% online and get those 39% aware and ready to take the available digital jobs.

The campaign will address two key issues and will be built on simple messages:

  1. Digital empowerment seeking to raise awareness and build people’s set of skills required by the available digital jobs
  2. Digital inclusion making sure no one is left behind, by raising awareness and initiating offliners and various disadvantaged groups in the online world

In 2015 Get Online Week will seek to contribute to the larger eSkills for Jobs campaign of the European Commission. Joining forces together will enhance the impact and will open new opportunities for campaign participants.

Telecentre Europe will work with its member organizations (telecentres and its networks, public libraries, other NGOs) as GOW national partners to engage at least 5,000 community learning centres in campaign activities that will involve directly at least 50,000 people and reach out to at least 2,000,000 Europeans.