ALL DIGITAL Week 2018 turned out to be one of the most successful campaigns – it united 4,070 partners from 32 countries to offer 5,445 events to over 125,000 participants.
The digital empowerment campaign was organised by ALL DIGITAL for the 9th time and was run in digital competence centres, libraries, schools, community centres, etc. across Europe supported by local authorities, companies, academia and volunteers from various sectors.
Laurentiu Bunescu, CEO of ALL DIGITAL, said, “We organise ALL DIGITAL WEEK to support Europeans in their digital transformation journeys. More than ever, we all need to invest in digital skills for media literacy, social inclusion, employability, entrepreneurship and education.”
Special employment centre workers in Spain
This year the campaign was supported by Certiport, a Pearson VUE business – the leading provider of certification exam development, delivery, and program management services. Fiona Fanning, Director of European Affairs, commented, “As technology pervades all aspects of our lives, it has never been more important to ensure that all Europeans have the opportunity to gain the digital skills and certification that will help them succeed as a student, citizen, and an employee. We are thrilled to support the important mission of ALL DIGITAL Week in facilitating a truly pan-European digital transformation.”
Creative programming class in Romania
As the technology develops, there are still people who are left behind, and 43% of Europeans still have insufficient level of digital skills, so initiatives like ALL DIGITAL Week stay important. The ALL DIGITAL Week 2018 had two main themes:
Build trust in technology by developing critical thinking and media literacy (including being aware of and combating fake news, hate speech and social media abuse)
Develop a lifelong learning approach to enhancing digital skills in an ever changing and increasingly digital-oriented economy.
Digital Literacy workshop in Denmark
Underpinning these themes there were diverse events and activities covering a variety of topics from basic digital skills (30.7%), digital media literacy (23.9%) to online safety and cybersecurity (12.6%), STEAM (10.9%) and coding (5%). The figures show the relevance of the original idea of the campaign – to bring people online and help them with basic digital skills.
The most popular types of events were workshops and training sessions (58.5%), digital skills assessment and certification (14.8%) and information sessions/seminars (11.3%). However, there were also different promo events, conferences, discussions, awards, contests, and even hackathons.
Debate in Sweden
The events are traditionally offered to various audiences, and this year the main target groups included school children (30.1%), trainers/teachers (18.7%), general public (17.7%), unemployed adults (10.5%), NEETs (7.9%) and retirees/elderly (5.4%).
ALL DIGITAL Week was led by our national partners in 26 countries, and all the figures are based on the reports provided by them. We are grateful for their dedication and leadership in their communities.You can see the overview of activities in each country where we had a national partner by clicking on the flag. There you can also see the links to blogposts, photos, some media coverage, and information on past editions.
Coding in Bulgaria
This year we made the campaign more inclusive – any event organiser could put their event on the map and tell us how it went, even if there were no national partners involved. Over 800 events were added to the map, and we are so happy to have learned that the campaign activities were held in more countries and more communities beyond the ones covered by national partners. Thank you!! We hope you have all enjoyed being part of the European campaign and we’d like to see you again with us next year!
All the events entered the contest, and the jury chose the 10 finalists and THREE BEST events of ALL DIGITAl Week 2018 – ‘All digital ring’ workshop from Spain, Introduction to Cybersecurity from Romania, and the campaign launch event from Finland. They Awards Ceremony will take place in Brussels on 18 October as part of the ALL DIGITAL Summit.