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Bridging e-skills and digital jobs in the annual GOW 2014 campaign

The 5th annual European Get Online Week (GOW) organized by Telecentre Europe took place in 25 countries on 24-30 March this year. Apart from its main mission to encourage people to gain basic knowledge about the Internet, the focus of this year’s GOW was to raise the awareness amongst the young and unemployed on the e-skills needed for the 21st century workplace.

This was the first year when GOW was part of the year-long eSkills for Jobs campaign organised by the European Commission, European SchoolNet and Digital Europe. GOW’s alignment to eSkills for Jobs and to the Grand Coalition for Digital Jobs has been extremely positive, boosting the reach and impact of GOW partners and actions.  Roughly 104,000 Europeans were involved in the GOW 2014, almost 54,000 taking trainings while another 50,000+ attended over 5,000 events at national or local level, like seminars and workshops. More than 7 million people were reached in total during this year’s campaign through media and social media.

Special thanks to: Liberty Global who supported the launch of a new youth career site YouRock and the creation of an infographic on ICT jobs and skills; and Microsoft for providing certifications on e-skills training and YouthSpark initiative which connects youth and ICT.

It is also worth mentioning that HP Life Programme was promoted during GOW in events and by organizations with a focus on entrepreneurship. Social innovation and entrepreneurship have been present in trainings, webinars, games and best practices set up for young entrepreneurs. In addition, 3,000 young people received Microsoft donated certifications to improve their employability.

Country highlights include:

  • 38,000 participants in GOW activities in Latvia
  • Spain reached 160,000 people on Twitter with GOW messages
  • Almost 1,000 events organized in Poland
  • Sweden breaks record on previous GOWs with almost 5,000 people involved
  • Croatia launches European coalition for media jobs in digital industry
  • YouRock employability platform launched in Germany and Ireland
  • More than 1,000 Romanians used Skillage to assess their eSkills for jobs

In five years of GOW – 150,000 Europeans have used the Internet for the first time and more than 700,000 people have improved their lives since the start of this annual campaign. Over 10 million Europeans got to know about e-skills and telecentres. A successful GOW campaign was also running in Africa (MENA) co-organized by Telecentre.org Foundation. More details are coming in the final GOW campaign report next week.

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GOW14 in full swing: 40,000 Europeans reached so far!

 
 

Telecentre Europe, the organiser of the Get Online Week 2014 collected preliminary results (available at 26 March) of the activities from our Campaign national partners:

 

– Organisations in 25 European countries are involved in activities related to GOW.
– GOW14 crossed the European borders, expanding to Africa and the Middle East (see the MENA campaign summary here).
– Around 2,000 events (trainings, seminars, workshops, etc) have been organised
– Over 25,000 people trained (in eSkills for Jobs and digital literacy)
– Almost 15,000 people attended workshops, seminars (e.g. ICT Career Days, Hunting for Digital Jobs, digital inclusion)

A new update on results will be shared early next week and a full campaign report including outcomes from all countries will be available in mid-April. Stay tuned by… Liking our Facebook page and following us on Twitter

Hashtag: #GOW14

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Vice-President Neelie Kroes says digital literacy and e-skills are the new literacy

In a video address made yesterday, Vice President of the European Commission Ms. Neelie Kroes introduced this year’s Get Online Week and underlined the importance of e-skills for our young people – to get them into practical training that will bring them concrete work opportunities.

In addition, Ms. Kroes still dreams of every European digital. That is exactly what we want to achieve with the Get Online Week in the long run!

Have a look at the whole message here:

[yframe url=’http://www.youtube.com/watch?v=ACEEM2ffyvk&feature=youtu.be’]

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GOW 2014 Media Release

Brussels, Belgium

From March 24th to 30th 2014 Telecentre Europe organises its 5th annual edition of the European Get Online Week (GOW) a campaign aiming to raise awareness amongst the young and unemployed on the e-skills needed for the 21st century workplace.

Are young people really ICT savy?

 Although 89% of 16-24 year olds in the European Union are digital natives, many young people are not yet aware which e-skills are needed to find a job and to build a career in the 21st century workplace. If we don’t address their knowledge gap now, they won’t have the chance to fill the projected one million jobs requiring ICT skills to be available in the next ten years.

 The European Get Online Week is an annual campaign that aims to spread the word about the existing e-skills gap in Europe and how, if not dealt with, the phenomenon may create missed opportunities for our youth. As digital inclusion is still important in a number of European countries and for some telecentres, Get Online Week will also continue to get targeted groups of users on the Internet for the first time.

Where is it taking place?

A number of awareness and education activities targeted primarily at the young (18-24 year olds) will take place in more than 5.000 European ICT learning centres (also known as telecentres) in 20 countries, but also at libraries, schools and public spaces, located in both urban and rural areas. For a precise list of GOW activities per country please click here.

 Who is part of it?

Networks of telecentres and NGOs/civil society associations with a specialty in  digital literacy and e-inclusion from 20 countries have once again decided to empower their youth to use technology to find a job and get concrete opportunities for career development and training. Together, these  “GOW National Partners” aim to reach directly at least 50.000 Europeans.

In addition, this Get Online Week has, with the help of our founding organisation Telecentre.org Foundation,  expanded outside Europe- to countries in Africa and the Middle East. For more information please go here.

 Liberty Global and Microsoft continue their commitment to support the Get Online Week campaign this year. Microsoft is supporting the GOW through its YouthSpark: a company-wide, global initiative to create opportunities for 300 million youth over three years. Through YouthSpark Microsoft provides grants to eligible organizations whose missions and activities support youth development and donates software and services to a broad array of eligible nonprofit organizations. Within the GOW 2014 Microsoft will collaborate with many of our National Partners to bring concrete e-skills and training to youth. More information here.

Liberty Global will, together with Telecentre Europe, organise the launch of the YouRock initiative during the GOW in a number of European countries. YouRock is a new online youth employability service, helping this target audience identify their hidden work skills and build a profile for employability. More information here.

How is the GOW related to EU policy developments?

GOW willl this year be embedded into a major year-long digital empowerment campaign, the European e-Skills for jobs campaign, organised by the European Commission, EuropeanSchoolnet and DIGITALEUROPE. It aims to raise awareness of the need for citizens to improve their command of information and communication technology (ICT) skills for work. The campaign is a response to the growing demand for ICT-skilled professionals which is currently not met, despite high level of unemployment in Europe.

Both the e-Skills campaign and the Get Online Week support the Grand Coalition for Digital Jobs. In fact, the Get Online Week was officially launched by TE’s Director Gabriel Rissola on March 19th during the workshop titled “Growing National Coalitions for Digital Jobs” at the European Commission.

How did it all start?

The European Get Online Week was inspired by the campaign with the same name ran by UK Online Centres. Telecentre Europe, with the support of Telecentre.org Foundation took it to the European level as it aimed to get new users online by organising activities and trainings in their local ICT learning centres (telecentres). Since its take-off in 2010, the Get Online Week campaign has reached more than 600.000 Europeans in more than 20.000 learning centres across Europe. Thanks to the campaign, more than 100.000 people have used the Internet for the very first time. More information on past editions of the GOW here.

www.getonlineweek.eu, TWITTER: #GOW14 @tc_europe

Media: Video by high-level EC representative and Infographic on e-Skills gap will be available on our website soon!

 Contact:

Mr. Laurentiu Bunescu, Campaign Manager

Ms. Masha Tarle, Media and Communications

 

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e-Skills for Jobs 2014: major new campaign launches

Brussels, 17 February 2014. The European Commission has launched today its e-Skills for Jobs 2014 campaign.

The campaign is a response to the growing demand for ICT-skilled professionals which is currently not met, despite high level of unemployment in Europe. It aims to raise awareness of the need for citizens to improve their command of information and communication technology (ICT) skills for work. One of the first key activities is precisely the Get Online Week, a pan-European event organised by Telecentre Europe on 24-30 March, to get new users online and improve their digital skills for working life. Two major events are also foreseen during the campaign linked to the Greek and Italian EU Presidencies.

The campaign is coordinated by DIGITALEUROPE and European Schoolnet in conjunction with hundreds of national and pan-European partners including Telecentre Europe and many major IT industry partners . It comes under the umbrella of the European Commission’s Grand Coalition for Digital Jobs, an EU-wide multi-stakeholder partnership helping to address a shortfall in the number of European citizens with ICT professional skills, and to exploit the employment creation potential of ICT.

 The main focus of the campaign will be to raise awareness of the education, training, jobs, and other opportunities that are available to people with e-Skills – those who know how to effectively use digital technologies.

Why e-Skills?

e-Skills are essential for professionals working in small to medium size enterprises, for young people and the unemployed looking to enter the workforce. They are also vital for corporations who need a highly-skilled workforce.  While Europe struggles with a prolonged economic downturn, e-Skills are more essential than ever to help get Europe’s economy back on its feet. People with strong e-Skills will play a central role in making Europe an innovative and competitive environment.

During the course of 2014, the e-Skills for jobs campaign will run in 30 EU countries*. It will inform students, unemployed people, ICT professionals and SMEs about the vast range of opportunities that ICT-related jobs present.

For a full press release with contact detals and more information go to our Press corner.

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GOW 2014 to focus on skills and employment

Get online week 2014 is a digital empowerment campaign by telecentres to boost employment, eSkills training, certification, and digital jobs in communities across Europe. It will bring together telecentres – libraries, NGOs and educational centres – in 30 countries to support thousands of people to get ICT training, certification and / or access jobs.

 The campaign will be organized during the month of March 2014. First three weeks will see a wide range of activities happening with a peak on the fourth one that will be officially known and promoted as the Get Online Week (24-30 March).

 In 2014, the main focus will be on employment and digital jobs, consistent with the European policy and industry efforts to reach higher employment rates and to better match the eSkills supply and demand. The campaign will raise awareness and will tackle few key areas that could contribute strongly to the employment needs: eSkills training, ICT certification and the access to digital jobs.

Telecentre-Europe will work with its member organizations (telecentre networks) as GOW national partners that will further engage at least 5,000 community telecentres in campaign activities that will reach directly at least 50,000 people and raise awareness of at least 500,000 Europeans.

Social media will be used extensively to engage the audience, to register participants and to demonstrate the impact of GOW. LinkedIn, Twitter, Facebook and national social media will be the main channels to communicate with community telecentres and the end users.

The main themes and activities to be performed:

 

Get online for jobs

» hunting for digital jobs – events with local SMEs, ICT companies and employment offices

» ICT certification – free vouchers from the industry» ICT for entrepreneurs

» eSkills for employment training using a range of technologies and devices

» eSkills assessments using Skillage

» social media for job seekers

 

Get online for inclusion

» eSkills for offliners (trainings)

» first click for seniors

» introductions to social media

» online safety – games for kid

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The Get Online Week 2013 report is here!

As many of you already know, the focus of the Get Online Week (GOW) in 2013 ( March 18-24th) was on youth.

During the GOW 2013, our active network of national Get Online Week campaign partners joined efforts with ICT companies and public authorities and organised a range of activities in both urban and rural areas to empower young people to use technology. A big thank you to our partners who made this possible and who helped us compile the experiences form their countries for this report!

For more information on the activities in each of the participating countries, the story of the inititative and the impressive Campaign numbers, please download the full report here.

 

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Press Release: GET ONLINE WEEK 2013 HELPS THOUSANDS OF EUROPEANS TO OVERCOME THE E-SKILLS GAP

Brussels, BELGIUM | 17 APRIL 2013

Nearly half of the European labour force (47%) [1] is not confident their computer and internet skills are sufficient in today’s labour market, while the demand for employees with ICT skills is growing considerably, by around 3% a year [2]. By 2015, 900.000 ICT job vacancies are forecasted to remain unfilled [3].

The Europe-wide Get Online Week campaign, organized in 26 countries between 18 and 24 March 2013, highlighted the essential role ICT skills play in today’s society and focused on encouraging young people to take up a career in ICT.

The Get Online Week campaign was organized for the fourth time by Telecentre-Europe, a Pan-European Association that represents 37 local network organizations operating across 27 countries and supported by the Get Online Week Alliance – formed by Accenture, Liberty Global and Microsoft.

Continue reading >>

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Social Networks seminar for seniors during GOW2013 in Lithuania

GOW13-Lithuania_11HOn the 21st of March, a group of the M.Čobotas Third Age University (MČTAU) students-seniors took part in the seminar “What should we know about social networks?”, as one of the many activities of Get Online Week 2013 in Lithuania. It was arranged by Langas į ateitį and the telecommunication company TEO.

Seniors in social networks

Many of us seniors use the Internet as a source of knowledge and information, but we are still shy to enter social networks or use numerous useful services on the Internet. This seminar has changed our imagination that social networks are used only by young people, as we found out that there are Facebook and other social networks lovers among seniors as well.

Continue reading >>

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