Next GOW edition on 14-20 March in 2016!

It is now confirmed that the next edition of European Get Online Week will be running from 14 to 20 of March next year. The campaign is organised by Telecentre Europe and a number of its members and corporate partners every year since 2010.

European GOW campaign aims at getting people online and digitally competent by introducing ever-changing benefits of using the Internet and many other ICT tools to the most vulnerable groups of society (the poor, seniors, the unemployed, migrants, women, etc.). Promoting ICT jobs for those unemployed and youngsters is another mission of GOW in order to tackle high unemployment rates in Europe.

Roughly 109,000 Europeans were involved in GOW 2015 this year participating in more than 4,000 events at national or local level, like trainings, seminars and workshops. From all those involved in campaign activities, around 60,000 were young people and 7,500 unemployed. Click here to view the wrap up infographic!

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Final GOW 2015 report: over 7,500 unemployed and 60,000 young people involved

Roughly 109,000 Europeans were involved in GOW 2015 this year participating in more than 4,000 events at national or local level, like trainings, seminars and workshops. From all those involved in campaign activities, around 60,000 were young people and 7,500 unemployed. Millions have been reached through media and social media channels across Europe also thanks to the support of EU policy makers and leaders to endorse the initiative online. Microsoft and Liberty Global continued their commitment as the main campaign sponsors.

Have a look at the final report online:

Since the first campaign in 2010, today GOW counts 160,000 first time Internet users, and over 12 million Europeans who have heard about the importance of e-skills and the great work done at telecentres.

Click here to view the wrap up infographic!


Young Europeans rock the European GOW 2015

The week-long Telecentre Europe’s flagship initiative European Get Online Week 2015 came to an end. National partners of the campaign generated ample participation in activities primarily targeting young and unemployed people, but also other audiences (e.g. immigrants, elderly, disabled, etc.). European GOW 2015 was organised on March 23-29 as part of eSkills for Jobs to get people online and digitally competent, with the financial support of Microsoft and Liberty Global.


Participation across Europe

A boost in awareness raising on digital inclusion and digital skills for jobs echoed in at least 25 countries in Europe and beyond. As Mr. Andrus Ansip, the Vice-president of the European Commission, put it in his latest blogpost, “events like Get Online Week are a great way to promote tech as a career. They are also about informing, encouraging and empowering people.”

Suitu sievas - singing  about digital skills and e-services

Latvian GOW 2015: singing about digital skills and e-services

Telecentre Europe and its national partners used multiple tools to register the campaign participants across Europe. Initial estimations show that well over 50,000 Europeans have been involved, with data already processed for almost 40,000 (a full campaign report with final figures and statistics will be published at the end of April 2015). Most active countries were Latvia (holding the Presidency of the Council of the European Union), Russia, Romania, Italy, Lithuania, Poland, Germany, Serbia, Spain, Greece and Hungary.


More than half reached – students and young people

Training activities in Spain

From data already processed, we can see that young women and girls aged 16-24 and students were the most active audience in GOW activities. A bit more than 51% of participants were women, while two thirds were young people by the age of 24. More than half of respondents throughout the countries (almost 53% or over 15,500) were students.

Many partners organised and involved youngsters in various trainings and workshops about benefits of social media, potential of ICT careers, educational robotics and coding, among few. Two online platforms – and – were popular employability tools promoted to young participants. YouRock is a free, multi-language, employability networking tool, while Skillage is an online tool that helps young people to understand the more sophisticated ICT skills needed for the job market.

GOW 2015 in Germany: Young people get empowered with YouRock

GOW 2015 in Germany: Young people get empowered with YouRock

In Germany, TE member Stiftung Digitale Chancen collaborated with Christian Schenk (former Olympics medallist) and his youth organisation ‘Erkenne deine Stärken’ to offer an employability workshop for young people focusing on YouRock platform. The event took place in the German National Olympic Training Centre in Kienbaum. Association Langas į ateitį (Lithuania) and El Teb (Spain) also run workshops and seminars on creating online portfolios with YouRock. Thanks to GOW 2015, saw an increase of 3,000 new users in just one week!

11 students of the Technical University Dortmund took the initiative to prepare ICT related courses for institutions around the urban area of Dortmund. The director of the City of Dortmund Economic Development Agency committed himself as patron of the GOW Dortmund 2015 and underlined the importance of digital competences for the Dortmund labour market in a kick off meeting held on March 21.

Kraljevo School in Serbia run interactive activities for its students to use digital technology in new – creative – ways. Over 100 events were tailored to young people in Russia and two country-wide contests have been launched as part of GOW 2015. Telecentre Danmark facilitated e-skills testing using Skillage at the TEC (a technical education center in Copenhagen) for young people aged between 18 to 29 years old who are currently studying for their ICT certification.

A meeting with young people in Albanian high school

A meeting with young people in Albanian high school

Albanian Institute of Science organized a meeting with young people in a high school in Tirana to encourage them consider studying in ICT fields as their specialists are sought after by the labour market. A three-day RomeCup 2015, dedicated to schools, universities and companies to showcase robotics and network, was the highlight of Italian GOW this year, attracting some 3,000 participants.


Many activities for the unemployed

The unemployed was one of the key GOW targets this year. Preliminary numbers show that at least 7% of unemployed people were involved in the campaign activities. Foundation for Community Network in Hungary organised a series of presentations on finding a job with the help of social media. In Poland Activation Foundation supported FRSI and organized a Career Counselling Day for unemployed people under 30.

Career Counselling Day in Poland

Career Counselling Day in Poland

Young unemployed people were targeted in Lithuania, where Association Langas į ateitį addressed the issue of online reputation building and its importance for job search. A similar topic was tackled by Unioncamere and Camera di Commercio di Bologna (Chambers of commerce) in Italy who organised a 2-hour event about how to manage digital identity/reputation on social media and how this affects recruitment processes. that aims to guide (young) people to get ready for employment by testing their skills was promoted by many national partners. About 7,000 Skillage tests were taken during one week of GOW‏ 2015.


GOW 2015 on social media

1,600+ tweets with hashtag #GOW15 were sent out by more than 700 Twitter users in seven days of the campaign. Among the most influential and engaging users spreading the word about GOW 2015 on Twitter we saw the European Commission’s Vice-President for the Digital Single Market Andrus Ansip, the EU Digital Agenda, the European Commission, Organisation for Economic Co-operation and Development (OECD), eSkills for Jobs, Digital Champion in Austria Meral Akin-Hecke, and Texthelp for Work.

Other active TE member organisations on social media include Digidel represented by Linda Sandberg (Sweden), Pane e Internet/ERVET (Italy), Fondazione Mondo Digitale (Italy), and Geh’ online Woche (Germany). The potential reach of this year’s tweets on GOW 2015 is almost 4 million. 50 messages about the campaign were posted and shared by Telecentre Europe on Facebook reaching over 3,000 users and resulting in almost 8,000 impressions.

Check GOW 2015 Twitter story on Storify!


Check more publications on GOW 2015:


Note: numbers given on participants in countries during the GOW 2015 are only first estimates and are not final yet. Telecentre Europe is collecting more data from its partners and will announce final figures in the upcoming campaign report.


In the first campaign days GOW 2015 focuses on young people

Just three days into the annual European GOW 2015 and we are counting thousands of digital empowerment and inclusion events across 30 countries. What has been going on so far? Here is a quick update on some of our national partners and their organised campaign activities.


DCF_7645In Romania 166 organisations have joined the campaign locally known as Hai pe Net! organised by EOS Romania. Libraries are very active contributors to the campaign and librarians invited citizens to take part in various activities for young and old. High school students were testing their skills using, creating online profiles on, while the smaller ones received tips on how to safely surf the Internet. Library volunteers at the Northern Branch of the Medgidia Municipal Library offered their guidance and support to visitors for the first two days of the campaign. In addition, special activities were organised for people with visual impairment to attract attention of the general public to the issue of vulnerable groups and accessible web.


LIKTA in Latvia gathered over 150 partners covering almost all Karte_GOW15 in Latviamunicipalities in the country. High-level opening of the campaign took place on Monday involving policy makers, Digital Champion and industry leaders. Online discussion with innovative teachers was organised to address the development of e-skills for our digital natives (starting from 3 years of age). Tuesday was dedicated to present to youngsters, Wednesday saw digital events for SMEs. Have a look at the e-skills ambassadors in Latvia.


Young Russians from 39 cities across the country had a chance to visit training centres and schools on Tuesday to check their ICT skills, learn about career opportunities in IT and master the basics of programming. Over 100 events were tailored to young people in Russia and two country-wide contests have been launched as part of GOW 2015: “Master of Code” for youngsters from 12 to 18 years of age, and “I’m choosing a Career in IT” for secondary and high school students. Check first photos of GOW 2015 in Russia.


Italians got lucky this year – two organisations have prepared a number of events in Rome and Emilia Romagna region. RomeCup 2015 with educational robotics as a way to engage young people in technology started yesterday organised by Fondazione Mondo Digitale and will continue for the rest of the campaign week. Another Italian partner ERVET introduced a new regional portal “Lavoroperte” (Job for you) on Tuesday. The portal offers employment related services and the presentation to students and focuses in particular on job and training opportunities related to digital skills. Coop Estense, one of the largest consumer cooperatives in the region, organised two meetings with youngsters as part of the campaign to address two topics: new digital jobs and safety on the net.


Initiated and supported by Austrian Digital Champion Meral Akin-Hecke, is running a series of 5 open webinars since Monday. Among the topics of this week are: the new world of work, publishing online, online collaboration, online identity, innovation in digital education and many more. Austria has joined GOW 2015 for the first time this year.


Open the Windows organisation pays special attention to people with disabilities and their families. All their GOW 2015 activities are targeted to help these vulnerable groups learn new computer skills, this year focusing on young people with disabilities. Read a short story about Ivana and her son Matej.


Dortmund GOW 2015In Germany Stiftung Digitale Chancen is collaborating with TU Dortmund to run GOW country-wide. So far many courses and trainings took place in some schools in Dortmund on cybermobbing, safe use of Facebook, basic skills of PC, all organised by student volunteers. In Berlin primary schools kids had a chance to learn SCRATCH programming language to build their first games. Read more about it here.


On Monday FRSI officialy launched the Polish Get Online Week in the Presidential Palace with a large audience of participants and media attention. More than 200 organizations confirmed their participation in the campaign (see the map here).

Tydzien z internetem_Kamila Szuba (11)


Our national partner Telecentar organised workshops for young people on how to use Europass, and


Free ICT courses were organised at IAN Telecentre in Serbia to teach youngsters more about the importance of digital literacy.

Spain was in the spotlight in Spain as well. El Teb run a workshop for telecentres and facilitators at the International Meeting Point of Comunidad Española de Telecentres in Fuerteventura.


Association Langas į ateitį organized seminars for unemployed youth, school children and students about managing reputation online and introduced YouRock.Jobs.


More GOW updates can be found on our Facebook page or Twitter. Follow the campaign this week using #GOW15!

Check other interesting publications on GOW 2015:


Getting Europe online, the digital empowerment campaign

This week, from March 23rd to 29th Telecentre Europe organises, together with partnering organisations, the 6th edition of the European Get Online Week (GOW). In 2015 the Campaign will see the involvement of 25 countries and directly target more than 50,000 Europeans. 

Can we teach digital competence?

At Telecentre Europe we believe we can. A variety of non-formal education providers such as telecentres, libraries, community centres and non-for profits are already busy bridging the digital skills gap. They work throughout the year to help citizens become empowered, participate more actively in the digital society and improve their digital skills.

GOW14 in Germany - Group work to create a profile on the social network

GOW14 in Germany – Group work to create a profile on the social network

Each year in March we get together and celebrate their work during the Get Online Week. We showcase the types of activities and trainings they offer, and we raise awareness in thousands of communities and with decision makers on the pressing need for more digitally competent citizens.

The organisations implementing the campaign activities in their countries are called National Partners and are also active members of Telecentre Europe. A full list of organisations with their planned activities can be found here on the GOW website.

Target audience: young and unemployed

GOW14 in Poland - Young people play a game during which they assess their professional skills and opportunities to find a job

GOW14 in Poland – Young people play a game during which they assess their professional skills and opportunities to find a job

The GOW pays special attention in these last years to young people.

They are often considered ‘digital natives’ and therefore assumed to be digitally competent. But in reality, the skills they use for their day-to-day activities and social interactions are not the same skills required for the fast paced, ICT dominated work place. It is therefore important to raise awareness amongst young people that, for their future employability, their digital skillset has to expand.

Themes, activities and supporters

This year, Get Online Week has two overall and main themes: digital empowerment and digital inclusion.  Digital empowerment refers to the skills gap, employment opportunities and online participation. For example, we will encourage the introduction of e-participation tools to communities, so that new audiences can find out how to participate actively in their local, national and European decision-making processes. There will also be activities to attract small and medium companies to go digital, through workshops and mentoring.

Digital inclusion is about reminding society that in the EU28 38% of

GOW14 in Romania - Unemployed person looking for a job at the telecentre

GOW14 in Romania – Unemployed person looking for a job at the telecentre

disadvantaged populations have no digital skills at all.[1] Although the GOW initiative wishes to reach as wide an audience as possible, it is specially focused on helping low educated, unemployed, elderly, retired and inactive citizens discover and make the most of digital technology.

Microsoft and Liberty Global continue their commitment as the main sponsors of Get Online Week, allowing the campaign national partners to get more Europeans online and on jobs. As part of an ongoing engagement with Microsoft, GOW will for the first time this year include coding for inclusion activities in telecentres, through which disadvantaged youth will be able to learn the basis of coding. Liberty Global supports GOW 2015 through, an employability-networking tool which helps young people to create their online portfolios and get in touch with interested employers.


Since 2010, the year in which GOW first started, over 700,000 people have been involved in campaign activities. This year is Get Online Week 6th edition. GOW 2015 was launched at the eSkills Conference in Riga on March 13th by Telecentre Europe’s Chair Mara Jakobsone. It was the first event of the European Commission’s eSkills for Jobs Campaign 2015, a campaign in which the Get Online Week 2015 is again embedded.

GOW2015-L+T-compact - cmyk


Liberty Global logo rgb hi






For more information

TWITTER: #GOW15 @tc_europe


Contact: Laurentiu Bunescu, Campaign Manager (


Notes for Editors

Telecentre-Europe AISBL ( is a not for profit international association based in Belgium. It provides inclusive support to the vibrant network of ICT learning centres (also known as “telecentres”) in NGOs, libraries, municipalities & education venues all across Europe, to increase their impact and effectiveness and foster knowledge sharing & learning amongst its members. There are an estimated 20.000 centres within the network, all publicly accessible places where people can get help to access computers, the internet and other digital technologies.

eSkills for Jobs ( is a campaign coordinated by DIGITALEUROPE and European Schoolnet in conjunction with hundreds of national and pan-European partners including Telecentre Europe and many major IT industry partners. It comes under the umbrella of the European Commission’s Grand Coalition for Digital Jobs (, an EU-wide multi-stakeholder partnership helping to address a shortfall in the number of European citizens with ICT professional skills, and to exploit the employment creation potential of ICT.

  Source: Digital Agenda Scoreboard 2014 – Digital Inclusion and Skills


Get Online Week 2015: Digital Skills for inclusion and jobs all over Europe

Contrary to what many people may believe, not every European is digital yet. But we’re getting there. Thousands of non-formal education providers such as telecentres, non-profits and libraries are already busy bridging the gap. They work throughout the year to get people online, improve their digital skills and provide pathways to civil participation and employment.

Telecentre Europe celebrates the work of all these digital inclusion and empowerment organisations this March 23-27th through our flagship initiative, the European Get Online Week (GOW). The Campaign will see the involvement of 24 countries and directly target more than 50,000 Europeans. The objective is to reach a wide audience as possible and specifically those who are not used to technology and online tools or who may benefit from expanding their digital skill-set. Most of the organisations implementing the activities in their countries are called National Partners and are also active members of Telecentre Europe.

Activities and themes

Most of the GOW activities will be locally run in community centres, telecentres, ICT learning hubs, public libraries, schools, universities and other organisations, depending on the 24 countries involved. This year, Get Online Week has two overall and main themes:

  • Digital Empowerment: we would like to address primarily young people and those who are unemployed, in order to raise awareness about the existent skills gap and employment opportunities related to these skills.
  • Digital Inclusion: we are also reminding society that many people still do not have access to technology and Internet, and therefore we need to make an effort to attract first time computer users to the online world.

In terms of sub-themes, GOW will for the first time these year include coding for inclusion activities in telecentres, through which participants will be able to learn how to code. We will also encourage the introduction of e-participation tools to communities, so that new audiences can find out how to participate actively in their local, national and European decision-making processes. There will also be activities to attract small and medium companies to go digital, through workshops and mentoring.


Since 2010, the year in which GOW first started, over 700,000 people have been involved in campaign activities. This year is Get Online Week 6th edition.

GOW 2015 was launched today in Riga, as the first milestone of the European Commission’s eSkills for Jobs Campaign 2015 by Telecentre Europe’s Chair Mara Jakobsone. GOW is once again part of the eSkills for Jobs campaign and this enhances its impact and visibility.

Microsoft and Liberty Global also continue their commitment to support the Get Online Week in 2015.

For more information:, TWITTER: #GOW15 @tc_europe

Contact: Laurentiu Bunescu, Campaign Manager (



22 Partners and Counting: A Glimpse into GOW15 Activities

The European Get Online Week organized by Telecentre Europe and planned on 23-29th March 2015 looks promising: 22 national partners have already registered, covering at least 21 countries in Europe, but registration is still open and we expect more partners to join soon. Students and unemployed will be the first target groups of the next European GOW edition on digital empowerment. Yet, the campaign activities will also target other groups like graduates looking for jobs, people with disabilities, people coming from rural or disadvantaged areas, and seniors. New topics will enrich the 2015 campaign: coding for digital inclusion and eParticipation. More details about these will follow in the next weeks, but in the meantime you can find below a glimpse of early plans in registered partner countries.

2015 will be the year of technological education in Czech Republic. Therefore coding and online safety activities will be organised for children and the youth by NCBI. LIKTA is planning a high-level policy event to reflect on National Coalition for e-Skills in the last 2 years. Libraries and SMEs will also be involved in Latvia during the campaign. Seniors will get ICT trainings and will be involved in inter-generational activities organised by EOS in Romania. ECP in the Netherlands will launch Digital Help Plaza – an online platform to test digital skills and get support. Around 400-500 events are estimated to take place in Poland during the Get Online Week organised by FRSI. Italy will see a boost in activities this year: two partners Fondazione Mondo Digitale and ERVET are planning to team-up on national and regional levels.

Two projects IT 4 Youth and Mobile Literacy delivered by PH International will engage citizens in Russia to use tablets and smartphones to access the Internet. Quiz, gaming, coding and other experimental activities are promised in the GOW plan in Portugal which will be run by FCT. Spanish Association of Telecentre Networks will look into women as entrepreneurs in ICT and will host International Telecentres Meeting on the topic. New member Simbioza Genesis from Slovenia will organize ICT Breakthrough computer workshops for young people. Many similar activities will take place in Croatia by Telecentar, Lithuania (Langas I Ateiti), Slovakia (Aptech Europe), Estonia (Smart Work Association), Sweden (Sambruk), Ireland (FIT), Macedonia (Open the Windows), Serbia (International Aid Network), Germany (Stiftung Digitale Chancen), Albania (Albanian Institute of Science), Bulgaria (ICTDBG).

In many countries partners are planning to promote and use a recent online tool YouRock.Jobs for youngsters to build their professional profiles as well as Skillage to test their current e-Skills.


Getting ready for European GOW 2015

Not every European is digital just yet. But we’re getting there. Thousands of community telecentres get people online and on jobs across Europe. We celebrate their work in the last week of March every year, by organizing European Get Online Week – to empower a digital Europe.

On 23-29 March 2015, Europe is invited to enter a digital world full of benefits. With 20% Europeans still offline and with 39% of the EU workforce lacking proper digital skills[1], the campaign partners have much to do, especially looking at the hundreds of thousands of digital jobs available on the labour market. The equation is simple. Get those 20% online and get those 39% aware and ready to take the available digital jobs.

The campaign will address two key issues and will be built on simple messages:

  1. Digital empowerment seeking to raise awareness and build people’s set of skills required by the available digital jobs
  2. Digital inclusion making sure no one is left behind, by raising awareness and initiating offliners and various disadvantaged groups in the online world

In 2015 Get Online Week will seek to contribute to the larger eSkills for Jobs campaign of the European Commission. Joining forces together will enhance the impact and will open new opportunities for campaign participants.

Telecentre Europe will work with its member organizations (telecentres and its networks, public libraries, other NGOs) as GOW national partners to engage at least 5,000 community learning centres in campaign activities that will involve directly at least 50,000 people and reach out to at least 2,000,000 Europeans.



Bridging e-skills and digital jobs in the annual GOW 2014 campaign

The 5th annual European Get Online Week (GOW) organized by Telecentre Europe took place in 25 countries on 24-30 March this year. Apart from its main mission to encourage people to gain basic knowledge about the Internet, the focus of this year’s GOW was to raise the awareness amongst the young and unemployed on the e-skills needed for the 21st century workplace.

This was the first year when GOW was part of the year-long eSkills for Jobs campaign organised by the European Commission, European SchoolNet and Digital Europe. GOW’s alignment to eSkills for Jobs and to the Grand Coalition for Digital Jobs has been extremely positive, boosting the reach and impact of GOW partners and actions.  Roughly 104,000 Europeans were involved in the GOW 2014, almost 54,000 taking trainings while another 50,000+ attended over 5,000 events at national or local level, like seminars and workshops. More than 7 million people were reached in total during this year’s campaign through media and social media.

Special thanks to: Liberty Global who supported the launch of a new youth career site YouRock and the creation of an infographic on ICT jobs and skills; and Microsoft for providing certifications on e-skills training and YouthSpark initiative which connects youth and ICT.

It is also worth mentioning that HP Life Programme was promoted during GOW in events and by organizations with a focus on entrepreneurship. Social innovation and entrepreneurship have been present in trainings, webinars, games and best practices set up for young entrepreneurs. In addition, 3,000 young people received Microsoft donated certifications to improve their employability.

Country highlights include:

  • 38,000 participants in GOW activities in Latvia
  • Spain reached 160,000 people on Twitter with GOW messages
  • Almost 1,000 events organized in Poland
  • Sweden breaks record on previous GOWs with almost 5,000 people involved
  • Croatia launches European coalition for media jobs in digital industry
  • YouRock employability platform launched in Germany and Ireland
  • More than 1,000 Romanians used Skillage to assess their eSkills for jobs

In five years of GOW – 150,000 Europeans have used the Internet for the first time and more than 700,000 people have improved their lives since the start of this annual campaign. Over 10 million Europeans got to know about e-skills and telecentres. A successful GOW campaign was also running in Africa (MENA) co-organized by Foundation. More details are coming in the final GOW campaign report next week.